凯力汽车集团2025新春贺词
同志们、朋友们：
Comrades and friends:
律回春渐，新元肇启。在这辞旧迎新的时刻，我们告别了充满挑战与奋斗的2024年，踏入了满怀希望与无限潜力的2025年。值此新春佳节，我谨代表凯力汽车集团董事会，向全体员工及家属、合作伙伴、各界朋友、各级领导致以最诚挚的节日祝福与衷心感谢！回顾2024年，凯力汽车集团砥砺奋进，书写了浓墨重彩的篇章。
Spring is approaching and the new year is coming. At this time of bidding farewell to the old and welcoming the new, we bid farewell to 2024, a year full of challenges and struggles, and step into 2025, a year full of hope and unlimited potential. On the occasion of the Spring Festival, on behalf of the board of directors of Kaili Automobile Group, I would like to express my most sincere holiday wishes and heartfelt thanks to all employees and their families, partners, friends from all walks of life, and leaders at all levels! Looking back on 2024, Kaili Automobile Group has forged ahead and written a colorful chapter.
智慧工厂拔地而起
Smart Factory on the Rise
这一年，凯力专汽智慧工厂新建项目盛大启航。项目总投资6.5亿元，旨在全力打造中国专汽标杆性灯塔工厂。凯力汽车集团始终以“中国专汽看随州、随州专汽看凯力”为愿景目标，通过实施此项目，力争公司发展2年有起色、3年上台阶、4年成龙头，着力将凯力汽车集团打造成为全国一流的专汽制造标杆企业，在服务地方经济社会发展中，展现凯力责任与使命担当。
This year, the new construction project of Kaili Special Automobile Smart Factory was launched. The total investment of the project is CNY 650 million, aiming to build a benchmark lighthouse factory for Chinese special trucks. Kaili Automobile Group has always taken "China Special Trucks depend on Suizhou, and Suizhou Special Trucks depend on Kaili" as its vision and goal. Through the implementation of this project, the company strives to have a good development in 2 years, step up in 3 years, and become a leader in 4 years. It strives to build Kaili Automobile Group into a first-class benchmark enterprise for special automobile manufacturing in the country, and demonstrate Kaili's responsibility and mission in serving local economic and social development.
产品拓展层出不穷
Unprecedented Product Expansion
这一年，集团在产品创新领域成果丰硕。我们坚定新能化发展方向，推动公司全系列产品向新能源动力转型，以新能化为核心，通过网联化、智能化加快实现智慧赋能和功能提升。在消防应急领域，成功取得生产资质，按照特种功能化开发、特定场景化应用的要求，推动公司由数量型、外延式，向价值型、内涵式转型。这些举措极大丰富了产品种类、拓宽了应用场景，实现了产品多元化的全方位突破，使集团产品矩阵更加完备，为可持续发展开辟了更加广阔的天地。
This year, the Group has achieved fruitful results in product innovation. We firmly adhere to the development direction of new energy, promote the transformation of the company's full range of products to new energy power, take new energy as the core, and accelerate the realization of intelligent empowerment and functional improvement through networking and intelligence. In the field of fire emergency, we have successfully obtained production qualifications, and in accordance with the requirements of special functional development and specific scenario applications, we have promoted the company's transformation from quantitative and extensional to value-oriented and connotation-oriented. These measures have greatly enriched the product variety, broadened the application scenarios, achieved an all-round breakthrough in product diversification, made the group's product matrix more complete, and opened up a broader world for sustainable development.
品牌拼图有条不紊
Brand Building with Precision
这一年，凯力汽车集团在品牌建设战略上，布局精妙、稳步前行。我们多次参加国内外各大车展，全方位展示了集团的产品与实力。子公司佰思图、威森博格荣膺国家高新技术企业称号，母品牌“凯力风”商标成功入选荆楚品牌培育工程，同时荣获“湖北省首批知识产权保护工作站”、“湖北省专家工作站”，这些成果精心勾勒出集团高品质、高信誉的卓越品牌形象，凝聚起强大的品牌力量，为集团长远发展筑牢了坚实壁垒，助力凯力汽车成为行业信赖与品质鲜明的旗帜。
This year, Kaili Automobile Group has made a sophisticated layout and steady progress in its brand building strategy. We have participated in major auto shows at home and abroad many times, showing the group's products and strength in all aspects. Subsidiaries BESTU and Weisenberger were awarded the title of National High-tech Enterprises, and the parent brand "Kailifeng" trademark was successfully selected into the Jingchu Brand Cultivation Project, and was also awarded the "First Batch of Intellectual Property Protection Workstations in Hubei Province" and "Expert Workstations in Hubei Province". These achievements have carefully outlined the group's high-quality, high-reputation and excellent brand image, condensed into a strong brand force, and built a solid barrier for the group's long-term development, helping Kaili Automobile become a banner of industry trust and distinctive quality.
出海跨境日臻完善
Global Expansion Gains Momentum
